Backstory Searching for Atticus is a podcast created by 3 friends who all grew up without a dad. In each episode, they choose a movie and explore the relationship dynamics between the characters, making parallels with real life experiences.

Challenge It is difficult to increase awareness around a podcast, a medium that uses only one of your senses. What if we promoted brand identity on social media using visuals?

Solution I created a series of original illustrations to refer to the movie addressed in each episodes. These were used on the client’s Instagram as a “guess which movie is next?” game to keep people engaged between episodes.