It is difficult to increase awareness around a podcast, a medium that uses only one of your senses. What if we promoted brand identity on social media using visuals?The return of Jack Reacher, former military investigator who solves crimes and metes out his own brand of street justice. Based on the novels by Lee Child.

Searching for Atticus is a podcast created by 3 friends who all grew up without a dad. In each episode, they choose a movie and explore the relationship dynamics between the characters, making parallels with real life experiences. Each illustration is used on the client’s Instagram as a “guess which movie is next?” game to keep people engaged between episodes.