Backstory Huxley Health is a global biotechnology company that develops psychedelic-inspired therapeutics and mushroom-based natural health products.
Challenge For their new mushroom-based tincture, Huxley chose to promote the benefits of nature and the northern Canadian forests. Visualizing the forest was essential, together with using the colours of the existing logo - inspired but he northern lights.
Solution I created a package with soft colours that still reminded the client of the psychedelic effects of the product. Using the existing logo’s colours, I developed several options from the soft and desaturated photography to the illustrated friendly package.