Backstory Attiki is an authentic Greek honey producer. They have recently introduced their Dark Forest Honey to the Canadian market and asked our agency to help build awareness.

Challenge Dark honey is used in Middle Eastern cultures for its high medicinal value. Its unique taste, reminiscent of a coniferous forest, has strong cultural connections. To draw attention in North America, we needed to focus our message on flavour they remember and health benefits they count on.

Solution We developed a traditional and digital campaign that included billboards, social media and TV. I was in charge of developing the videos with custom motion graphics and stock footage. The headline “Bold, Rich Forest Flavour. Sweet Natural Goodness.” along with the product in a natural forest setting, visually brought home the taste of the product that many dark forest honey consumers expect.